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src="https://freight.cargo.site/w/686/i/22f13517e67b348f1ddbd5cb7024556597916d548a8e625bab8ca24e813693c1/BILLBOARD-MEMex-AMUSEMENT-non-member-CA-EN-Starbucks.png" /> <img width="720" height="258" width_o="720" height_o="258" data-src="https://freight.cargo.site/t/original/i/c08aac6d091e62a017d269788cb271fa71418d0d492262a7314276644e89abaa/bk_push.png" data-mid="235651894" border="0" src="https://freight.cargo.site/w/720/i/c08aac6d091e62a017d269788cb271fa71418d0d492262a7314276644e89abaa/bk_push.png" /> <img width="718" height="218" width_o="718" height_o="218" data-src="https://freight.cargo.site/t/original/i/be7370426fbce87927733f45cb2b01994f9ac55fa026e4941dfe0d160f0af1e1/push_chip.png" data-mid="235651888" border="0" src="https://freight.cargo.site/w/718/i/be7370426fbce87927733f45cb2b01994f9ac55fa026e4941dfe0d160f0af1e1/push_chip.png" /> <img width="686" height="293" width_o="686" height_o="293" data-src="https://freight.cargo.site/t/original/i/752690eda68ec2c2f0eba6395092242f394a99d790b9ba42721381e00cc3aa6a/mock-in_app-billboard-sweeygreen.png" data-mid="235651533" border="0" src="https://freight.cargo.site/w/686/i/752690eda68ec2c2f0eba6395092242f394a99d790b9ba42721381e00cc3aa6a/mock-in_app-billboard-sweeygreen.png" /> <img width="720" height="258" width_o="720" height_o="258" data-src="https://freight.cargo.site/t/original/i/e1abd6fa57589a36cc05bf49a8eb1a242270153d1d87fc1818b0fada96f4d7e1/Push-AMUSEMENT_MemberEx-CA-EN-STARBUCKS-1.png" data-mid="235646715" border="0" src="https://freight.cargo.site/w/720/i/e1abd6fa57589a36cc05bf49a8eb1a242270153d1d87fc1818b0fada96f4d7e1/Push-AMUSEMENT_MemberEx-CA-EN-STARBUCKS-1.png" /> <img width="718" height="962" width_o="718" height_o="962" data-src="https://freight.cargo.site/t/original/i/a8492d9ef8fca3169ba8fc23e93395f0919ce8f0dbb777cc61bd953046078b58/puhs_chip.png" data-mid="235651889" border="0" src="https://freight.cargo.site/w/718/i/a8492d9ef8fca3169ba8fc23e93395f0919ce8f0dbb777cc61bd953046078b58/puhs_chip.png" /> <img width="720" height="962" width_o="720" height_o="962" data-src="https://freight.cargo.site/t/original/i/c39f7737fc587e69d4ac92bf674261479a0614d0c17d2c09ef2b92b38bfc3824/Push-AMUSEMENT_MemberEx-CA-EN-STARBUCKS.png" data-mid="235646716" border="0" src="https://freight.cargo.site/w/720/i/c39f7737fc587e69d4ac92bf674261479a0614d0c17d2c09ef2b92b38bfc3824/Push-AMUSEMENT_MemberEx-CA-EN-STARBUCKS.png" /> <img width="718" height="962" width_o="718" height_o="962" data-src="https://freight.cargo.site/t/original/i/5c8d21d47aa68ba6029c6703eed96ad9c056456e866ade81241949561e501c87/Push-Notification_.png" data-mid="235651963" border="0" src="https://freight.cargo.site/w/718/i/5c8d21d47aa68ba6029c6703eed96ad9c056456e866ade81241949561e501c87/Push-Notification_.png" /> <img width="718" height="962" width_o="718" height_o="962" data-src="https://freight.cargo.site/t/original/i/f67099140ff71448735685132812fe7ece12868290d7d351deb5ddebca4c52eb/bk_push_f.png" data-mid="235651896" border="0" src="https://freight.cargo.site/w/718/i/f67099140ff71448735685132812fe7ece12868290d7d351deb5ddebca4c52eb/bk_push_f.png" /> Design and production of assets for Uber email campaigns‭.‬ As a production designer on these projects, I had a variety of tasks, including: editing product images provided by merchants to fit within production templates; laying out a static version of emails on Figma; exporting all images for email blocks. Additionally, I was tasked with adding brand imagery/offer text to pre-composed After Effects projects, then exporting the animated .gif files for finalized versions of emails. https://mlnassem.com/Hulu Wed, 09 Jul 2025 23:19:33 +0000 Mo | محمد https://mlnassem.com/Hulu Hulu: Select Work Agency: Decoded Advertising (a Monks agency) Client: Hulu Hulu has been a constant brand I have worked on throughout my 4 years at Decoded, oscillating between design and digital production. My work ranged from paid social/media content (Meta, Snap, Roku, Amazon Devices, and more), to internal presentations and occasional creative explorations with the Hulu design team. This is a small selection from thousands of assets produced throught the years. The process often involved a variety of templates, which evolved over time and sometimes adapted for specific events or premium add-ons. Ads for BAU Hulu, Hulu with Disney+ and other premium add-ons <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7cec5eca61696fa58d01ff7b2e5435c013ec063a78df75e265ec8c75704890d2/HULU_ADULT_ANIMATION_REFRESH_FAMILY_GUY_BOBS_BURGER_THE_GREAT_NORTH_RICK_MORTY_KEY_ART_4UP_1080x1920_REELS_DCD-Adul-2676.jpg" data-mid="235594026" border="0" src="https://freight.cargo.site/w/1000/i/7cec5eca61696fa58d01ff7b2e5435c013ec063a78df75e265ec8c75704890d2/HULU_ADULT_ANIMATION_REFRESH_FAMILY_GUY_BOBS_BURGER_THE_GREAT_NORTH_RICK_MORTY_KEY_ART_4UP_1080x1920_REELS_DCD-Adul-2676.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d798cf8eb69f382a8e272b18588dbb7f9885e2c1de05c2d313cf55c1ff2fd0e9/HULU_TheBear_Still_799_1080x1080_DCD-The-283.jpg" data-mid="235594074" border="0" src="https://freight.cargo.site/w/1000/i/d798cf8eb69f382a8e272b18588dbb7f9885e2c1de05c2d313cf55c1ff2fd0e9/HULU_TheBear_Still_799_1080x1080_DCD-The-283.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1e0b66fd0095325194a131c708237bebf6469362cdf125e390455bc3b3d9760/HULU_TML_KA_799_1080x1080_DCD-Tell-505.jpg" data-mid="235594072" border="0" src="https://freight.cargo.site/w/1000/i/e1e0b66fd0095325194a131c708237bebf6469362cdf125e390455bc3b3d9760/HULU_TML_KA_799_1080x1080_DCD-Tell-505.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d8be427692918778e0b2aa6b576ac32851739cab2cf2aca44cfe623ef6e8b89/HULU_DISNEY-UPSELL_MAY_KA_2UP_SOCIAL_CTA_TEST_1080x1080_DCD-Disn-2800.jpg" data-mid="235593982" border="0" src="https://freight.cargo.site/w/1000/i/6d8be427692918778e0b2aa6b576ac32851739cab2cf2aca44cfe623ef6e8b89/HULU_DISNEY-UPSELL_MAY_KA_2UP_SOCIAL_CTA_TEST_1080x1080_DCD-Disn-2800.jpg" /> <img width="320" height="50" width_o="320" height_o="50" data-src="https://freight.cargo.site/t/original/i/1df894945fee18b9fcbe9b0586b67e68c087f706dddebad71a5b2d02807fadd6/HULU_HANDMAIDSTALE_S5_SS_PROG_SYFT_320x50_DCD-The-603.jpg" data-mid="235593988" border="0" src="https://freight.cargo.site/w/320/i/1df894945fee18b9fcbe9b0586b67e68c087f706dddebad71a5b2d02807fadd6/HULU_HANDMAIDSTALE_S5_SS_PROG_SYFT_320x50_DCD-The-603.jpg" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/075c95dea322d4695288ee13916c5350a0bcfa7174f06b04b9d35afb39f854a5/HULU_HANDMAIDSTALE_S5_SS_NATIVE_1200x627_DCD-The-603.jpg" data-mid="235593987" border="0" src="https://freight.cargo.site/w/1000/i/075c95dea322d4695288ee13916c5350a0bcfa7174f06b04b9d35afb39f854a5/HULU_HANDMAIDSTALE_S5_SS_NATIVE_1200x627_DCD-The-603.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/496c18a03261f7e17c50d2db000c28b212ff643dab7a8277a7a61298cda3ccc0/HULU_DISNEY-UPSELL_MAY_KA_3UP_SOCIAL_1080x1920_DCD-Disn-2778.jpg" data-mid="235593978" border="0" src="https://freight.cargo.site/w/1000/i/496c18a03261f7e17c50d2db000c28b212ff643dab7a8277a7a61298cda3ccc0/HULU_DISNEY-UPSELL_MAY_KA_3UP_SOCIAL_1080x1920_DCD-Disn-2778.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ff94f8772730bfe1b98ad3584b93a48a4ac7a050ad736e29d21caf377497a7eb/HULU_NETWORK_SHOW_SEASON_ASSET_1080x1920_DCD-ID.jpg" data-mid="235593973" border="0" src="https://freight.cargo.site/w/1000/i/ff94f8772730bfe1b98ad3584b93a48a4ac7a050ad736e29d21caf377497a7eb/HULU_NETWORK_SHOW_SEASON_ASSET_1080x1920_DCD-ID.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0c47963e1c1fa14304146032fa1607a46d0c60c1136c174b411e8b702aa229e9/HULU_THE_HANDMAIDS_TALE_S1-5_TRAILER_CATCH-UP_1280x720_DCD-The-2608.jpg" data-mid="235593992" border="0" src="https://freight.cargo.site/w/1000/i/0c47963e1c1fa14304146032fa1607a46d0c60c1136c174b411e8b702aa229e9/HULU_THE_HANDMAIDS_TALE_S1-5_TRAILER_CATCH-UP_1280x720_DCD-The-2608.jpg" /> <img width="970" height="250" width_o="970" height_o="250" data-src="https://freight.cargo.site/t/original/i/a20378be014453fcb3fb15e95e2d4f0fb69aede03b939819c5a61a9f0bbd405b/HULU_ADULT_ANIMATION_REFRESH_FAMILY_GUY_S23_KEY_ART_970x250_DCD-Adul-2674.jpg" data-mid="235594034" border="0" src="https://freight.cargo.site/w/970/i/a20378be014453fcb3fb15e95e2d4f0fb69aede03b939819c5a61a9f0bbd405b/HULU_ADULT_ANIMATION_REFRESH_FAMILY_GUY_S23_KEY_ART_970x250_DCD-Adul-2674.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bea4bfcc2857f9353054f052c14b4cd8da771d2992fb30e84f6aefbc1843a13/DGA_1x1.jpg" data-mid="235594056" border="0" src="https://freight.cargo.site/w/1000/i/3bea4bfcc2857f9353054f052c14b4cd8da771d2992fb30e84f6aefbc1843a13/DGA_1x1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/de0591beb378397a69db88dd0ac4d126f04f8845f841d2027d8317e2567c1ea0/HULU_NETWORK_SHOW_SEASON_ASSET_1080x1920_REEL_DCD-ID.jpg" data-mid="235593974" border="0" src="https://freight.cargo.site/w/1000/i/de0591beb378397a69db88dd0ac4d126f04f8845f841d2027d8317e2567c1ea0/HULU_NETWORK_SHOW_SEASON_ASSET_1080x1920_REEL_DCD-ID.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92a6cff4638d213ef34400c39376ed16fd74ad097cff965f3a918b87ab27c2fe/hULU_DISNEY-UPSELL_MAY_TEXTONLY_SOCIAL_CTA_TEST_1080x1080_DCD-Disn-2799.jpg" data-mid="235593983" border="0" src="https://freight.cargo.site/w/1000/i/92a6cff4638d213ef34400c39376ed16fd74ad097cff965f3a918b87ab27c2fe/hULU_DISNEY-UPSELL_MAY_TEXTONLY_SOCIAL_CTA_TEST_1080x1080_DCD-Disn-2799.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/689daa892046b3b9efc3e81293b0b7cab527db7d7d3ccce1c175c603d9472196/HoD_KA_1080x1080-2.jpg" data-mid="235594057" border="0" src="https://freight.cargo.site/w/1000/i/689daa892046b3b9efc3e81293b0b7cab527db7d7d3ccce1c175c603d9472196/HoD_KA_1080x1080-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/590f616cbb6fdbc27417be10c05f3a14c038b4eca8b5d336d5ee08fcb0d1c884/HULU_Batman_1080x1080.jpg" data-mid="235594058" border="0" src="https://freight.cargo.site/w/1000/i/590f616cbb6fdbc27417be10c05f3a14c038b4eca8b5d336d5ee08fcb0d1c884/HULU_Batman_1080x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee612dab0b84faf751c4a8971793829cd1e469364c9bb01e40ff3e80f6af9b39/HULU_Dexter_1080x1080_DCD-SHOW-764.jpg" data-mid="235594060" border="0" src="https://freight.cargo.site/w/1000/i/ee612dab0b84faf751c4a8971793829cd1e469364c9bb01e40ff3e80f6af9b39/HULU_Dexter_1080x1080_DCD-SHOW-764.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a78d09076780796d64fa245c511f9884fc330a8484e6559eac16256944d62aa3/HULU_Effect_Kardashian_KA_1080x1080_DCD-Hulu-264.jpg" data-mid="235594063" border="0" src="https://freight.cargo.site/w/1000/i/a78d09076780796d64fa245c511f9884fc330a8484e6559eac16256944d62aa3/HULU_Effect_Kardashian_KA_1080x1080_DCD-Hulu-264.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12af13d683b2e447fc119691f3f3f543a51e23af76f5eb3f7d32aeccb091f8c0/HULU_Pride_1080x1080_DCD-Prid-181.jpg" data-mid="235594064" border="0" src="https://freight.cargo.site/w/1000/i/12af13d683b2e447fc119691f3f3f543a51e23af76f5eb3f7d32aeccb091f8c0/HULU_Pride_1080x1080_DCD-Prid-181.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f8a963ee13b8f1d3ebb66d765ed6828d4607a41f7bbf32f3098e03adbbf2b98/Multi-Content-Grid-1x1.jpg" data-mid="235594066" border="0" src="https://freight.cargo.site/w/1000/i/6f8a963ee13b8f1d3ebb66d765ed6828d4607a41f7bbf32f3098e03adbbf2b98/Multi-Content-Grid-1x1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/35a2332964d27fdfd7ea1470baec72ef4f03f3473fb418b92f35714ad792ecab/__W2_1080x1920-copy-2.jpg" data-mid="235594069" border="0" src="https://freight.cargo.site/w/1000/i/35a2332964d27fdfd7ea1470baec72ef4f03f3473fb418b92f35714ad792ecab/__W2_1080x1920-copy-2.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3b15ee178e2aa372c99dd8a361196141723f53d7a67eee5d3c85cea545f74f45/__W2_1080x1920-copy-5.jpg" data-mid="235594068" border="0" src="https://freight.cargo.site/w/1000/i/3b15ee178e2aa372c99dd8a361196141723f53d7a67eee5d3c85cea545f74f45/__W2_1080x1920-copy-5.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eef096739748234016218f73b4e582f4dbe9774b60378f0f61dbf0403db096a4/HULU_TML_3UP_799_1080x1080_DCD-Tell-506.jpg" data-mid="235594077" border="0" src="https://freight.cargo.site/w/1000/i/eef096739748234016218f73b4e582f4dbe9774b60378f0f61dbf0403db096a4/HULU_TML_3UP_799_1080x1080_DCD-Tell-506.jpg" /> More recently, I have collaborated with our production design team to build Figma templates, which helped us streamline the process for volume jobs that involve resizing key art files to work across an array of dimensions. Set of ads and resizes utilizing a single key art of The Bear Season 4 <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/189407d6b4edbd74db59d3cda8fc7914fc5a8269038fafcc98a60a4f02f57b64/HULU_THE-BEAR_S4_KEY_ART_300x250_DCD-The-2955.jpg" data-mid="235594607" border="0" src="https://freight.cargo.site/w/300/i/189407d6b4edbd74db59d3cda8fc7914fc5a8269038fafcc98a60a4f02f57b64/HULU_THE-BEAR_S4_KEY_ART_300x250_DCD-The-2955.jpg" /> <img width="160" height="600" width_o="160" height_o="600" data-src="https://freight.cargo.site/t/original/i/fa78788490a85eedf343d26f7baa66ed8fb3110f6c0101cca17a2f30fc023d5b/HULU_THE-BEAR_S4_KEY_ART_160x600_DCD-The-2955.jpg" data-mid="235594606" border="0" src="https://freight.cargo.site/w/160/i/fa78788490a85eedf343d26f7baa66ed8fb3110f6c0101cca17a2f30fc023d5b/HULU_THE-BEAR_S4_KEY_ART_160x600_DCD-The-2955.jpg" /> <img width="160" height="600" width_o="160" height_o="600" data-src="https://freight.cargo.site/t/original/i/32bc6c9e36656c565ac7761f9c29ac61fedcdfa0d8001e33af7f3f0fa1968932/HULU_THE-BEAR_S4_KEY_ART_160x600_DCD-The-2955.jpg" data-mid="235594534" border="0" src="https://freight.cargo.site/w/160/i/32bc6c9e36656c565ac7761f9c29ac61fedcdfa0d8001e33af7f3f0fa1968932/HULU_THE-BEAR_S4_KEY_ART_160x600_DCD-The-2955.jpg" /> <img width="125" height="125" width_o="125" height_o="125" data-src="https://freight.cargo.site/t/original/i/f1b6d1d900b2066f2b53c5014ee0733a8f24c1afd624610e4aac746a00930ece/HULU_THE-BEAR_S4_KEY_ART_125x125_DCD-The-2955.jpg" data-mid="235594533" border="0" src="https://freight.cargo.site/w/125/i/f1b6d1d900b2066f2b53c5014ee0733a8f24c1afd624610e4aac746a00930ece/HULU_THE-BEAR_S4_KEY_ART_125x125_DCD-The-2955.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5490b6c478e09dfe7ba72a3edc529362199f100fea22eaaa6d3b641faa48350b/HULU_THE-BEAR_S4_KEY_ART_REELS_1080x1920_DCD-The-2955.jpg" data-mid="235594605" border="0" src="https://freight.cargo.site/w/1000/i/5490b6c478e09dfe7ba72a3edc529362199f100fea22eaaa6d3b641faa48350b/HULU_THE-BEAR_S4_KEY_ART_REELS_1080x1920_DCD-The-2955.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/34ca0df36e388221cb1b4489788e0fc293f8aa0c89dffff0cbce3ab05553b16b/HULU_THE-BEAR_S4_KEY_ART_1080x1080_DCD-The-2955.jpg" data-mid="235594603" border="0" src="https://freight.cargo.site/w/1000/i/34ca0df36e388221cb1b4489788e0fc293f8aa0c89dffff0cbce3ab05553b16b/HULU_THE-BEAR_S4_KEY_ART_1080x1080_DCD-The-2955.jpg" /> <img width="627" height="627" width_o="627" height_o="627" data-src="https://freight.cargo.site/t/original/i/49662422acf4bdc8dd4e8508c321c05b911b5ee37cdcebd80548ec9884debb54/HULU_THE-BEAR_S4_KEY_ART_627x627_DCD-The-2955.jpg" data-mid="235594602" border="0" src="https://freight.cargo.site/w/627/i/49662422acf4bdc8dd4e8508c321c05b911b5ee37cdcebd80548ec9884debb54/HULU_THE-BEAR_S4_KEY_ART_627x627_DCD-The-2955.jpg" /> <img width="468" height="60" width_o="468" height_o="60" data-src="https://freight.cargo.site/t/original/i/09b5da0cba286348d4ebc23435ee516e1bf9a04e940c7d57fa18a783ed6f1a89/HULU_THE-BEAR_S4_KEY_ART_468x60_DCD-The-2955.jpg" data-mid="235594540" border="0" src="https://freight.cargo.site/w/468/i/09b5da0cba286348d4ebc23435ee516e1bf9a04e940c7d57fa18a783ed6f1a89/HULU_THE-BEAR_S4_KEY_ART_468x60_DCD-The-2955.jpg" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/309da91a2a69f6439220b23c1907ada6dfd4fb2dc7a544b59a076b00ae16f983/HULU_THE-BEAR_S4_KEY_ART_1200x627_DCD-The-2955.jpg" data-mid="235594601" border="0" src="https://freight.cargo.site/w/1000/i/309da91a2a69f6439220b23c1907ada6dfd4fb2dc7a544b59a076b00ae16f983/HULU_THE-BEAR_S4_KEY_ART_1200x627_DCD-The-2955.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/be5ee6c6591453d5e318a85b80e4dda2266789caa187b4c6f787baf38a3b092c/HULU_THE-BEAR_S4_KEY_ART_1080x1920_DCD-The-2955.jpg" data-mid="235594576" border="0" src="https://freight.cargo.site/w/1000/i/be5ee6c6591453d5e318a85b80e4dda2266789caa187b4c6f787baf38a3b092c/HULU_THE-BEAR_S4_KEY_ART_1080x1920_DCD-The-2955.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/c60851eceb383e3e1f68e1fad2310075e81bccd4d21376956b2a9359a991f010/HULU_THE-BEAR_S4_KEY_ART_500x500_SNAPCHAT_DCD-The-2955.jpg" data-mid="235594575" border="0" src="https://freight.cargo.site/w/500/i/c60851eceb383e3e1f68e1fad2310075e81bccd4d21376956b2a9359a991f010/HULU_THE-BEAR_S4_KEY_ART_500x500_SNAPCHAT_DCD-The-2955.jpg" /> <img width="970" height="250" width_o="970" height_o="250" data-src="https://freight.cargo.site/t/original/i/1aef752c0daa15b409d47898ebd4b6779c7fd9bcd87bde0efd1a4c51cdc066c0/HULU_THE-BEAR_S4_KEY_ART_970x250_DCD-The-2955.jpg" data-mid="235594542" border="0" src="https://freight.cargo.site/w/970/i/1aef752c0daa15b409d47898ebd4b6779c7fd9bcd87bde0efd1a4c51cdc066c0/HULU_THE-BEAR_S4_KEY_ART_970x250_DCD-The-2955.jpg" /> <img width="728" height="90" width_o="728" height_o="90" data-src="https://freight.cargo.site/t/original/i/fe1ffc5c9fef18c171400c53559e545289cfe4c6adb40f1b24a385fdab7fec90/HULU_THE-BEAR_S4_KEY_ART_728x90_DCD-The-2955.jpg" data-mid="235594541" border="0" src="https://freight.cargo.site/w/728/i/fe1ffc5c9fef18c171400c53559e545289cfe4c6adb40f1b24a385fdab7fec90/HULU_THE-BEAR_S4_KEY_ART_728x90_DCD-The-2955.jpg" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/0ddff2e00fad979344d3370db183689a7960a26c2cc6b5fd4d130ca7e8514fef/HULU_THE-BEAR_S4_KEY_ART_300x600_DCD-The-2955.jpg" data-mid="235594538" border="0" src="https://freight.cargo.site/w/300/i/0ddff2e00fad979344d3370db183689a7960a26c2cc6b5fd4d130ca7e8514fef/HULU_THE-BEAR_S4_KEY_ART_300x600_DCD-The-2955.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6072c8c9e4722e1ceb8cb8cb662ea3e05009ed630d9af62af39837e1e2addaee/MONTAGE_YT_THUMB_1280x720.jpg" data-mid="235594600" border="0" src="https://freight.cargo.site/w/1000/i/6072c8c9e4722e1ceb8cb8cb662ea3e05009ed630d9af62af39837e1e2addaee/MONTAGE_YT_THUMB_1280x720.jpg" /> <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/dae471c61ccbca87d3a77918de5ee1b1f51640a5ac000b0b874d31d2e081d4f9/HULU_THE-BEAR_S4_KEY_ART_300x250_DCD-The-2955.jpg" data-mid="235594537" border="0" src="https://freight.cargo.site/w/300/i/dae471c61ccbca87d3a77918de5ee1b1f51640a5ac000b0b874d31d2e081d4f9/HULU_THE-BEAR_S4_KEY_ART_300x250_DCD-The-2955.jpg" /> <img width="300" height="50" width_o="300" height_o="50" data-src="https://freight.cargo.site/t/original/i/8397a72bc3b204e31428e8d5bcfbfbefb1a184474ba56d998dff7ee9118117a8/HULU_THE-BEAR_S4_KEY_ART_300x50_DCD-The-2955.jpg" data-mid="235594536" border="0" src="https://freight.cargo.site/w/300/i/8397a72bc3b204e31428e8d5bcfbfbefb1a184474ba56d998dff7ee9118117a8/HULU_THE-BEAR_S4_KEY_ART_300x50_DCD-The-2955.jpg" /> <img width="250" height="250" width_o="250" height_o="250" data-src="https://freight.cargo.site/t/original/i/52718f6a0215530bcf1fe3a5223ebe041459c4e597f549cf967a9717097bca68/HULU_THE-BEAR_S4_KEY_ART_250x250_DCD-The-2955.jpg" data-mid="235594535" border="0" src="https://freight.cargo.site/w/250/i/52718f6a0215530bcf1fe3a5223ebe041459c4e597f549cf967a9717097bca68/HULU_THE-BEAR_S4_KEY_ART_250x250_DCD-The-2955.jpg" /> <img width="120" height="90" width_o="120" height_o="90" data-src="https://freight.cargo.site/t/original/i/b82faf4683a070624c21b55c7074160f89e7cdfdf6922ef6289838a10314a254/HULU_THE-BEAR_S4_KEY_ART_120x90_DCD-The-2955.jpg" data-mid="235594532" border="0" src="https://freight.cargo.site/w/120/i/b82faf4683a070624c21b55c7074160f89e7cdfdf6922ef6289838a10314a254/HULU_THE-BEAR_S4_KEY_ART_120x90_DCD-The-2955.jpg" /> <img width="120" height="60" width_o="120" height_o="60" data-src="https://freight.cargo.site/t/original/i/7a7cad90fc6181bc9f7f9b84786bd678ff46fb43aa5717d6833fa978d0186257/HULU_THE-BEAR_S4_KEY_ART_120x60_DCD-The-2955.jpg" data-mid="235594531" border="0" src="https://freight.cargo.site/w/120/i/7a7cad90fc6181bc9f7f9b84786bd678ff46fb43aa5717d6833fa978d0186257/HULU_THE-BEAR_S4_KEY_ART_120x60_DCD-The-2955.jpg" /> For internal purposes occasionally, I worked with the brand team to Hulu-fy the decks they prepare for clients. I used primarily agency deck structures but added in colors and elements relevant to Hulu. Internal presentations for brand team reporting to clients <img width="1451" height="817" width_o="1451" height_o="817" data-src="https://freight.cargo.site/t/original/i/4ea383d8973f224a8fab85d2746af62976ef146970cf60ef3c78ab5d5ae962c4/slide_1.png" data-mid="235595683" border="0" src="https://freight.cargo.site/w/1000/i/4ea383d8973f224a8fab85d2746af62976ef146970cf60ef3c78ab5d5ae962c4/slide_1.png" /><img width="1453" height="819" width_o="1453" height_o="819" data-src="https://freight.cargo.site/t/original/i/3c8f64b6ca620c504705ae8140eaaa34da36b23384a03d1b08f7f8e1846931b6/slide_3.png" data-mid="235595685" border="0" src="https://freight.cargo.site/w/1000/i/3c8f64b6ca620c504705ae8140eaaa34da36b23384a03d1b08f7f8e1846931b6/slide_3.png" /><img width="1451" height="817" width_o="1451" height_o="817" data-src="https://freight.cargo.site/t/original/i/ebf59fdff01224cc5538d8172d51cdb1628c90825be388c473c2fd672f79530f/slide_2.png" data-mid="235595684" border="0" src="https://freight.cargo.site/w/1000/i/ebf59fdff01224cc5538d8172d51cdb1628c90825be388c473c2fd672f79530f/slide_2.png" /> https://mlnassem.com/Witness Tue, 29 Jul 2025 00:31:33 +0000 Mo | محمد https://mlnassem.com/Witness WitnessClient: A Dose of Soul, AlGhorbah <img width="996" height="554" width_o="996" height_o="554" data-src="https://freight.cargo.site/t/original/i/b1eb2d5a0227ff7214c6d91efa3fd5a4ea0213450289d613fad7b6583057297d/witness_title.png" data-mid="236372091" border="0" src="https://freight.cargo.site/w/996/i/b1eb2d5a0227ff7214c6d91efa3fd5a4ea0213450289d613fad7b6583057297d/witness_title.png" /> Synopsis: A revered small-town imam faces a crisis of faith when he must choose between upholding the values of his mosque or protecting the safety and spiritual belonging of a male congregant. Title treatment for Witness (2024). This short film explores the character of Shams, a trans man who is asked to sign on as a witness for a local congregant’s marriage. When his identiy is revealed, it brings on conflict within the small community in an American city.The bilingual design of the title is inspired by Islamic marriage contract documents, where both parties sign along with the witnesses. Rather than create separate parallel treatments for the different scripts, I integrated them as one composition—the Arabic being the base acting as the dotted line, while the English title acting as the signature. This highlights the tension between tradition and assimilation in diaspora. https://mlnassem.com/IBM-Type-Specimen Tue, 02 Dec 2025 17:58:45 +0000 Mo | محمد https://mlnassem.com/IBM-Type-Specimen IBM Plex ArabicDigital Type Specimen Designs <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dca4e52c960c84781a05f610aa256650d777eb77e38fed568924c3fdcc407a0f/Mutanabbi.jpg" data-mid="241324210" border="0" src="https://freight.cargo.site/w/1000/i/dca4e52c960c84781a05f610aa256650d777eb77e38fed568924c3fdcc407a0f/Mutanabbi.jpg" /> A Quote On Gender <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c5ea0764b22410eae3895dcc2bc3ef4f9d38356e1556675e246430d7ba6cb6f/Ursa.jpg" data-mid="241324201" border="0" src="https://freight.cargo.site/w/1000/i/4c5ea0764b22410eae3895dcc2bc3ef4f9d38356e1556675e246430d7ba6cb6f/Ursa.jpg" />Astronomy <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1b84a04a53ff02b4cf9162b96c7251dd8af72102730bb6e0214d375f96710f0/Tide_High.jpg" data-mid="241324208" border="0" src="https://freight.cargo.site/w/1000/i/c1b84a04a53ff02b4cf9162b96c7251dd8af72102730bb6e0214d375f96710f0/Tide_High.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/635532e1ba7725ea18703aed2b4d3e0003d8a379293c77b5b86d42fc530e73bb/Tide_Low.jpg" data-mid="241324209" border="0" src="https://freight.cargo.site/w/1000/i/635532e1ba7725ea18703aed2b4d3e0003d8a379293c77b5b86d42fc530e73bb/Tide_Low.jpg" /> High tide, Low tide <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c7101ccf5ad11cce530f0f0c570a580d2f0764e0bbc4640113611c4bf1d3e6a/Elements_H.jpg" data-mid="241324203" border="0" src="https://freight.cargo.site/w/1000/i/9c7101ccf5ad11cce530f0f0c570a580d2f0764e0bbc4640113611c4bf1d3e6a/Elements_H.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94a848f0894d13883ac589de6cf20931451aed5982d7772842cf8a28f6b929e0/Elements_Ca.jpg" data-mid="241324202" border="0" src="https://freight.cargo.site/w/1000/i/94a848f0894d13883ac589de6cf20931451aed5982d7772842cf8a28f6b929e0/Elements_Ca.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e37eb37874c97db5c97cae259fc7ccbbddade35a5c5dc3707e53747a40f2f99c/Elements_C.jpg" data-mid="241324204" border="0" src="https://freight.cargo.site/w/1000/i/e37eb37874c97db5c97cae259fc7ccbbddade35a5c5dc3707e53747a40f2f99c/Elements_C.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c53115bfd3c06f339ab0539e5c2ecffe9fd98386a52a0348cd96f5385fb7714a/Elements_Zn.jpg" data-mid="241324206" border="0" src="https://freight.cargo.site/w/1000/i/c53115bfd3c06f339ab0539e5c2ecffe9fd98386a52a0348cd96f5385fb7714a/Elements_Zn.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77f471736ef316127d53e987d83885aef9d66f0979797bb01f4b45bba74d6d0b/Elements_Au.jpg" data-mid="241324207" border="0" src="https://freight.cargo.site/w/1000/i/77f471736ef316127d53e987d83885aef9d66f0979797bb01f4b45bba74d6d0b/Elements_Au.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7d0e12167023c46f783591e69312be682cd01478bc192386b85d6f5cf5de42e/Elements_O.jpg" data-mid="241324205" border="0" src="https://freight.cargo.site/w/1000/i/b7d0e12167023c46f783591e69312be682cd01478bc192386b85d6f5cf5de42e/Elements_O.jpg" /> Periodic Table Design explorations utilizing the various weights of the Arabic and Latin versions of IBM Plex and IBM Plex Arabic. Typeface designed by Wael Morcos, Khajag Apelian, and Mike Abbink. https://mlnassem.com/Media-Revolutions Mon, 07 Jul 2025 05:11:05 +0000 Mo | محمد https://mlnassem.com/Media-Revolutions Media Revolutions in the Middle East Agency: Morcos Key Role: Designer In Residence <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/a4efe5928ee6a6e5aef653d7f02c0c183f4d8e3a11c233e374225df2ba3a6b1f/DSC00387.jpg" data-mid="235470599" border="0" src="https://freight.cargo.site/w/1000/i/a4efe5928ee6a6e5aef653d7f02c0c183f4d8e3a11c233e374225df2ba3a6b1f/DSC00387.jpg" /><img width="3000" height="2023" width_o="3000" height_o="2023" data-src="https://freight.cargo.site/t/original/i/f58b290d8c1851f69f47ebd3f01bd2dfe3bd7bfa5c3b0a6ce2059f7f07587726/DSC00704.jpg" data-mid="235470699" border="0" src="https://freight.cargo.site/w/1000/i/f58b290d8c1851f69f47ebd3f01bd2dfe3bd7bfa5c3b0a6ce2059f7f07587726/DSC00704.jpg" /><img width="3000" height="2026" width_o="3000" height_o="2026" data-src="https://freight.cargo.site/t/original/i/9cc48a9962cf25050afdcf304fef0c1cc1f0f28a927d34a167b103fc86b088b9/DSC00486.jpg" data-mid="235470749" border="0" src="https://freight.cargo.site/w/1000/i/9cc48a9962cf25050afdcf304fef0c1cc1f0f28a927d34a167b103fc86b088b9/DSC00486.jpg" /><img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/21b2fee44b138cc27291e33268f94ca0ea9a169e484e4954121ea7fb7edef2bd/DSC00471.jpg" data-mid="235470740" border="0" src="https://freight.cargo.site/w/1000/i/21b2fee44b138cc27291e33268f94ca0ea9a169e484e4954121ea7fb7edef2bd/DSC00471.jpg" /><img width="3000" height="2098" width_o="3000" height_o="2098" data-src="https://freight.cargo.site/t/original/i/595043e054c516c511720335c022908de4068de63651ae55993d64f617b6e122/DSC00565.jpg" data-mid="235470732" border="0" src="https://freight.cargo.site/w/1000/i/595043e054c516c511720335c022908de4068de63651ae55993d64f617b6e122/DSC00565.jpg" /><img width="3000" height="2161" width_o="3000" height_o="2161" data-src="https://freight.cargo.site/t/original/i/8658265feb354f90ca15799b0be7a85158289a0de7ab2d10723485629ccda122/DSC00638.jpg" data-mid="235470713" border="0" src="https://freight.cargo.site/w/1000/i/8658265feb354f90ca15799b0be7a85158289a0de7ab2d10723485629ccda122/DSC00638.jpg" /><img width="3000" height="1735" width_o="3000" height_o="1735" data-src="https://freight.cargo.site/t/original/i/9b390fe96a94b0a840d6a0e87a8892414a4f115e099f1acbadb60f138de2ed41/DSC00277.jpg" data-mid="235470578" border="0" src="https://freight.cargo.site/w/1000/i/9b390fe96a94b0a840d6a0e87a8892414a4f115e099f1acbadb60f138de2ed41/DSC00277.jpg" /> &nbsp; Held at Northwestern University in Qatar, this exhibition explores the transformative power and potential of creative media. Drawing from across the Arab world, it invites the visitor to engage with a number of issues that over time have both altered media and adapted to media—all with the vision of creating change. Morcos Key worked closely with the curator, Hadeel El Tayeb, to organize the content and create the visual identity of the show. Drawing inspiration from news headlines, typography creates entry points to myriad histories: from public square demonstrations to dissent in theatre, from the women’s liberation movement in 1940s Egypt to social media today. The content is presented as objects in display cases and interactive screens, inviting the visitor to participate in histories of activism and self-determination. My contribution was designing and animating various alternating sets of “scenarios” displayed on the multi-screen armature circling a large area of the exhibition, in addition to video displayed on a 12-screen, horseshoe-shaped theater. Each static/motion asset was produced to fit specific monitor sizes and specs. https://mlnassem.com/Re-Circulation Fri, 29 Aug 2025 01:16:40 +0000 Mo | محمد https://mlnassem.com/Re-Circulation Re-Circulation (MFA Exhibition) <img width="1250" height="938" width_o="1250" height_o="938" data-src="https://freight.cargo.site/t/original/i/4576855fb6b6e93530564d0abb832ffcac1faf45bc4114fc88b3084cd7dbecc1/IMG_1960_small.jpg" data-mid="237598158" border="0" src="https://freight.cargo.site/w/1000/i/4576855fb6b6e93530564d0abb832ffcac1faf45bc4114fc88b3084cd7dbecc1/IMG_1960_small.jpg" /><img width="1250" height="900" width_o="1250" height_o="900" data-src="https://freight.cargo.site/t/original/i/4a5f59158df4ddbc0edb40cd296dd78584258ca197ec2f69121f318894857fe2/IMG_1956_revised-copy_1.jpg" data-mid="237598159" border="0" src="https://freight.cargo.site/w/1000/i/4a5f59158df4ddbc0edb40cd296dd78584258ca197ec2f69121f318894857fe2/IMG_1956_revised-copy_1.jpg" /><img width="1250" height="884" width_o="1250" height_o="884" data-src="https://freight.cargo.site/t/original/i/77c885f720ad83f2620a981ee3f0c09162eb79a102eef472cf83d734860fbb95/re-circulation_pub.jpg" data-mid="237598160" border="0" src="https://freight.cargo.site/w/1000/i/77c885f720ad83f2620a981ee3f0c09162eb79a102eef472cf83d734860fbb95/re-circulation_pub.jpg" /><img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/4328e4afa715de7eb4ca8541f1a1f0f133c5938f483817255f9a74e8c113a117/Screen-Shot-2019-08-11-at-3.14.42-PM.png" data-mid="237598161" border="0" src="https://freight.cargo.site/w/1000/i/4328e4afa715de7eb4ca8541f1a1f0f133c5938f483817255f9a74e8c113a117/Screen-Shot-2019-08-11-at-3.14.42-PM.png" /> &nbsp; Exhibition of the class of 2019 MFA Graphic Design candidates. This show harnesses the diversity of our backgrounds and engages media in different modes of circulation, with a varying range of intention, purpose, scale, and audience. All design is essentially an act of circulation, a cyclical practice of knowledge distribution — we read, experience, and interpret. Circulation determines the way an idea is shared, how a message goes out into the world, and how others receive, respond to, and interact with it. Information is transferred from the public, to the designer, and back to the public.Re-Circulation was designed collectively by the RISD MFA class of 2019: Amy Auman, Chistopher Cote, Joel Kern, Eury Kim, Jieun Kim, Elaine Lopez, Robert McConnell, Mohammed Nassem, Annaka Olsen, Goeun Park, Marcus Peabody, Angela Torchio, Wei-Hao Wang,&nbsp;June Yoon, and Nathan Young https://mlnassem.com/Master-Pupil-Follower-1 Mon, 07 Jul 2025 05:39:13 +0000 Mo | محمد https://mlnassem.com/Master-Pupil-Follower-1 Master, Pupil, Follower: 16th-to 18th-Century Italian Works on PaperAgency: Morcos Key, Role: Designer In Residence <img width="761" height="1051" width_o="761" height_o="1051" data-src="https://freight.cargo.site/t/original/i/49f0c0f427929f4b358071e70a7dcf3125284bb4997932c47712a10872c58684/cover.png" data-mid="235470913" border="0" src="https://freight.cargo.site/w/761/i/49f0c0f427929f4b358071e70a7dcf3125284bb4997932c47712a10872c58684/cover.png" /> <img width="1080" height="737" width_o="1080" height_o="737" data-src="https://freight.cargo.site/t/original/i/7815fe5a43c8764c0c7246bb358c979a3e4433ec315f3cb6dc73e8bda2b09e06/Spread0.jpg" data-mid="235470920" border="0" src="https://freight.cargo.site/w/1000/i/7815fe5a43c8764c0c7246bb358c979a3e4433ec315f3cb6dc73e8bda2b09e06/Spread0.jpg" /><img width="1080" height="737" width_o="1080" height_o="737" data-src="https://freight.cargo.site/t/original/i/9739bd4d919f6bf195d84ec39e5ddc76c9941508f8994a7d0d29882b30c56349/Spread1.jpg" data-mid="235470921" border="0" src="https://freight.cargo.site/w/1000/i/9739bd4d919f6bf195d84ec39e5ddc76c9941508f8994a7d0d29882b30c56349/Spread1.jpg" /><img width="1080" height="737" width_o="1080" height_o="737" data-src="https://freight.cargo.site/t/original/i/27ca3d3fdbbd4a27379e5bdc2956441ee3640f3f7551be3e75c99048529043a3/spread3.jpg" data-mid="235470923" border="0" src="https://freight.cargo.site/w/1000/i/27ca3d3fdbbd4a27379e5bdc2956441ee3640f3f7551be3e75c99048529043a3/spread3.jpg" /><img width="1080" height="737" width_o="1080" height_o="737" data-src="https://freight.cargo.site/t/original/i/86d9d58fc649084e7e789f61135a9b0eb1a92f75cc11fb752a23028ae24073ea/Spread4.jpg" data-mid="235470924" border="0" src="https://freight.cargo.site/w/1000/i/86d9d58fc649084e7e789f61135a9b0eb1a92f75cc11fb752a23028ae24073ea/Spread4.jpg" /> &nbsp;‬ Book design for Georgia Museum of Art‭. ‬Designed and typeset under the direction of‮ ‬Jon Key‭.‬ https://mlnassem.com/Munchkin Wed, 09 Jul 2025 03:00:33 +0000 Mo | محمد https://mlnassem.com/Munchkin Munchkin: 2024 Sustainability Report Agency: Monks Client: Munchkin <img width="791" height="1024" width_o="791" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ba6d54106fe6383915d11c2a85bff6f3a8a265625842dfa6021d932e5923ec83/Munchkin_1.jpg" data-mid="235556709" border="0" src="https://freight.cargo.site/w/791/i/ba6d54106fe6383915d11c2a85bff6f3a8a265625842dfa6021d932e5923ec83/Munchkin_1.jpg" /><img width="791" height="1024" width_o="791" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c4762f02db45c6367b3259b19cc220904facc22c7613bd9372ee9b5203cd7464/Munchkin_2.jpg" data-mid="235556710" border="0" src="https://freight.cargo.site/w/791/i/c4762f02db45c6367b3259b19cc220904facc22c7613bd9372ee9b5203cd7464/Munchkin_2.jpg" /> <img width="791" height="1024" width_o="791" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7bc570e09e0fb345ba5f93b8256281656e12795b2e9eb5cea2c671e4055d270f/Munchkin_8.jpg" data-mid="235556715" border="0" src="https://freight.cargo.site/w/791/i/7bc570e09e0fb345ba5f93b8256281656e12795b2e9eb5cea2c671e4055d270f/Munchkin_8.jpg" /><img width="791" height="1024" width_o="791" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f9e25137fe6e0cf74d6f8f46d037ec8b4de1f28c9cbf40a908f2a6302c7dea9b/Munchkin_9.jpg" data-mid="235556718" border="0" src="https://freight.cargo.site/w/791/i/f9e25137fe6e0cf74d6f8f46d037ec8b4de1f28c9cbf40a908f2a6302c7dea9b/Munchkin_9.jpg" /> <img width="791" height="1024" width_o="791" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a83d6482c2e90050bf9d80c54547268fed7fb69d5c4504e65b9350b6caa8e837/Munchkin_12.jpg" data-mid="235556721" border="0" src="https://freight.cargo.site/w/791/i/a83d6482c2e90050bf9d80c54547268fed7fb69d5c4504e65b9350b6caa8e837/Munchkin_12.jpg" /><img width="791" height="1024" width_o="791" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d5d82608e53ad7d622d106d57e568a399fd0103f9aceb69ba0a1e64c76f31a38/Munchkin_13.jpg" data-mid="235556722" border="0" src="https://freight.cargo.site/w/791/i/d5d82608e53ad7d622d106d57e568a399fd0103f9aceb69ba0a1e64c76f31a38/Munchkin_13.jpg" /> &nbsp;‬ A Paper Trail for Positive Change is the 2024 report from Munchkin (a brand specializing in toddler and infant products) documenting their achievements in sustainability. The company has made commitments to sustainability, such as planting one million trees a year, rehabilitating the Savannah Forest to help protect vital migratory species, and cutting back on plastic in their packaging. My role was to collaborate with fellow illustators and designers to create this PDF document. First by compiling moodboard options to determine an art style with the client. Then wireframing and sketching layouts, curating and selecting different treatments for the variety of information. After illustrations were created, I assembled them along with typesetting the provided text. Full PDF is available live on Munchkin’s website (with later edits by client).‬ The visual direction is tactile and textural, referencing the malleability and structure of paper. It utilizes the whimsical and childlike aspects of the brand by building the information with layers and pieces of paper textures. https://mlnassem.com/A-Counting Sun, 06 Jul 2025 23:57:54 +0000 Mo | محمد https://mlnassem.com/A-Counting A CountingClient: MIT Media Lab; Poetic Justice Group <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b219ef6590911d01214f6f8826b9ea2d51c4f6e3ed089c712d98cedbd720abda/A_Counting.gif" data-mid="235466868" border="0" src="https://freight.cargo.site/w/1000/i/b219ef6590911d01214f6f8826b9ea2d51c4f6e3ed089c712d98cedbd720abda/A_Counting.gif" /> <img width="6310" height="2541" width_o="6310" height_o="2541" data-src="https://freight.cargo.site/t/original/i/4f537fc04e3b59218353f714c2a1c0f43ff565d6ec25adfccf4052502a4768d3/A-counting-grid-43.jpg" data-mid="235551595" border="0" src="https://freight.cargo.site/w/1000/i/4f537fc04e3b59218353f714c2a1c0f43ff565d6ec25adfccf4052502a4768d3/A-counting-grid-43.jpg" /> A Counting is an ongoing series of linguistic portraits of the US featuring various spoken and sign languages. Created in response to the US Census which has historically misrepresented the ethnic and linguistic diversity of the US, A Counting serves as a meditation and speculation on what a truly united society would look and sound like.My role was designing a visual treatment for the multi-lingual voice collection campaign. This necessitated a typographic treatment for the title in 10+ languages across multiple scripts. In addition, I contributed to the visual design of the website as an extension to the identity.